Visual Narratives: Shop Windows as Italian Design Storytelling 2026

Visual Narratives: Shop Windows as Italian Design Storytelling 2026

950,00 €

Visual Narratives: Shop Windows as Italian Design Storytelling 2026

Jan 26–Jan 30, 2026 – The shop window is a threshold between exterior and interior, city and architecture, public life and commerce. Transparent yet not immediately accessible, it stages visual narratives that go beyond product display and can be read as urban dioramas – temporary micro-environments rich in meaning, atmosphere, and message.

Traditionally a commercial tool, the shop window has become a vehicle for cultural communication, a manifesto, a site of experimentation, and even a medium for social and political statements. Its hybrid nature makes it a transdisciplinary design tool, connecting art, architecture, fashion, design, theatre, sociology, user experience, and visual culture.

During this Winter School, students will explore shop windows through both practice and theory: creative exercises, lectures on history and design, and case studies from Italian culture and international contexts. Thanks to their contained scale and immediate relationship with the street, shop windows offer a unique laboratory for testing techniques, narratives, and sensory experiences.

This Winter School invites participants to rediscover the shop window as a hybrid diorama – a narrative and spatial threshold that fosters creativity, critical thinking, and experimentation, while rethinking its role in design practice and contemporary visual culture.

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Additional information

Course dates

January 26–January 30, 2026
Duration

30 hours
Attendance

Attendance is mandatory for at least 75% of the program activities in order to receive POLI.design certificate of participation.
Learning Outcomes

By the end of the Winter School, students will be able to:
• Critically analyse the shop window as a transdisciplinary design device, understanding its historical evolution and multifaceted cultural, artistic, and communicative functions.
• Apply narrative, spatial, and visual strategies to design shop windows that integrate storytelling, atmosphere, and user experience.
• Evaluate and integrate interdisciplinary approaches from art, architecture, fashion, design, sociology, and psychology into shop window concepts and installations.
• Develop experimental design proposals for shop windows that explore innovative construction techniques, materials, and sensory experiences in urban contexts.
• Critically reflect on the shop window's role as a medium for cultural expression and social commentary, envisioning its future potential within contemporary and emerging design scenarios.
Requirements

Open to students over 18 years or recent graduates, with a minimum English proficiency level of B1.
Deadlines

Deadline to apply by completing the payment: January 10, 2026.
Price

The total fee for the course is €950 (including 22% VAT) per student. Payment must be made in a single installment through the dedicated payment options (full details available in the registration form).
What the Fee Includes

• Initial breakfast and final aperitivo
• Entry tickets to all visit venues
• Public or private transport to field visits (depending on location)
• Tutoring support throughout the program
• POLI.design certificate upon completion
• Letter of recommendation for students with the most outstanding projects
• Final project outcome presentation
• Official Invitation Letter for visa application (if needed)

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